Tuesday, August 22, 2006

Wrapping around the post to the ads

After doing some Adsense experimentation, I have come to the conclusion that wrapping around your blog post to the Adsense advertisement generates a higher click thru rate. The use of wider ads like 336 x 280 works best. Blending ads to your background color and removing the borders gives higher click thru rate.

Many readers are asking me, how were you able to wrap around your blog post to the Google advertisement? Simple, just follow the following steps.

First, limit your total number of post on the main page. If you don't use the ads on your sidebar, use 3. Just make sure that you don't go more than the 3 ad units per page. If you have 2 ad units on the sidebar, set it to 1. If you have no other ad units placed anywhere on the main page, set it to 3. Ok? How? Read this.

After setting up the number of posts, go to Settings > Formatting and set Enable Float Alignment to No.

Then, insert the following code on your template just before the <$BlogItemBody$>.

<MainPage>
<table align="right"><tr><td align="left">
YOUR 336 x 280 Adsense Code HERE
</td></tr></table>
</MainPage>
<ItemPage>
<table align="right"><tr><td align="left">
YOUR 336 x 280 Adsense Code HERE
</td></tr></table>
</ItemPage>
<$BlogItemBody$>

Then, republish your blog. If you followed all my instructions, you'll be able to see your 336 x 280 Google Adsense advertisement on the main page and on every permalink page where your blog post wraps around it, just like the one I have right now here at the time of this writing.

That's all folks!

Technorati Tags: , , ,

Friday, August 18, 2006

The Title Tag

The title tag is one of the most important tags in your website/webpage/blog if we are talking about SEO. Search engines prioritize this tag when someone search for a certain keyword. Though to the ordinary blog readers, it is nothing but a simple title at the upper left hand side of their browser, to the search engine, it gives a hint of what your blog contains. And they give so much weight on this tag. Therefore, we must manipulate this tag in order for our blog to have a better search engine ranking.

By default, most Blogger blogs have their blog title inside the title tag, because all the default templates have this code on their template:

<title><$BlogTitle$></title>

However, if you are talking about a specific subject in your blog, it is better that the title of your post be included in the title tag, so that search engine can easily see your blog post and give your blog a better ranking on their results page. In order to do this, modify the above title tag as follows: (Simply copy and paste it on your Blogger template replacing the title tag above)

<title><$BlogTitle$><MainPage><Blogger> | <$BlogItemTitle$></Blogger></MainPage><ItemPage><Blogger> | <$BlogItemTitle$></Blogger></ItemPage></title>


With the code above, your title tag will contain the title of your blog plus the title of your blog posts seperated by the pipe sign (|) on the main page. Just limit your blog post to 2 or 3 on the main page, otherwise, you will have a very long title tag which search engines might ignore. Same thing will happen on the permalink pages, with the blog title and post title on the title tag. Just navigate this blog to see the results of that code if you don't get what I mean. =)

That's all folks! Happy weekend!

UPDATE: For Blogger Beta, refer to this Widget-Based XML post.

Technorati Tags: , , , ,